In 1868 Ann Jarvis created "Mother's Friendship Day" whose purpose was "to reunite families that had been divided during the Civil War", but she died in 1905 before the celebration became popular. Her daughter Anna Jarvis continued her mother's efforts.
Commercialization of the U.S. holiday began very early, and only nine years after the first official Mother's Day had became so rampant that Mother's Day founder Anna Jarvis herself became a major opponent of what the holiday had become, spending all her inheritance and the rest of her life fighting what she saw as an abuse of the celebration. She was arrested in 1948 for disturbing the peace while protesting against the commercialization of Mother's Day, and she finally said that she "...wished she would have never started the day because it became so out of control ..." She died later that year.
However, Mother's Day is now one of the most commercially successful U.S. occasions, having become the most popular day of the year to dine out at a restaurant in the United States.