The idea of drinking before dinner is another great tradition owed ironically to Prohibition. It was common to attend a cocktail hour at a speakeasy before dining out at a restaurant that could not serve alcohol. However, the term "Happy Hour" is owed to the US Navy, not ironically, as a slang term for the scheduled entertainment period aboard a ship. It is now a commonplace marketing promotion in every bar in the world lasting most cases longer than hour. Franklin & Company are not exempt from this marketing tradition.